UC BROWSER SIGNS DEAL WITH TWITTER AND MICROSOFT BING FOR CRICKET CONTENT AGGREGATION FOR ITS PAKISTAN USERS
UC Browser, Pakistan’s No. 1 mobile browser with over 35% market share (according to StatCounter) from UCWeb, a business within Alibaba Mobile Business Group, has joined hands with Twitter and Microsoft Bing to provide a mobile gateway to all things cricket ahead of the all-exciting cricket season through the debut of a revamped UC Cricket, which is part of a broader plan to ride on the digital content trend and shape how content will be consumed on mobile Internet.
The Revamped UC Cricket: An all-in-one cricket content aggregation platform
UC Browser, Twitter, and Bing have a huge user base in the country. The partnership aims to reshape the digital cricket content landscape. According to the partnership, Twitter will provide live, public, and conversational content related to cricket matches on UC Cricket such as trending Tweets of cricketers, and exclusive Twitter-only content from official cricket team accounts such as native videos, Periscopes, Vines, and photos. Moving forward, UC Browser and Twitter are exploring deeper integrations around the cricket season to make the UC Browser experience always-on throughout this exciting cricket season. Bing, a leading search engine of Microsoft, will provide predictions to upcoming games via Bing Predicts on UC Browser. *
Besides, UC Browser brought a brand new UC Cricket for Pakistani users in February 2016. This new version of UC Cricket is specially designed for Pakistani users with a new interface and local cricket content, such as live scores, headlines of most popular matches in Pakistan and cricket guessing games.
Big vision on Digital Content Consumption and Aggregation in Pakistan
With the booming development of mobile internet, Pakistan will witness a significant increase in different formats of media being consumed online such as video, photos, live streaming, social interaction, and so on. With such landmark partnerships in the industry, UCWeb aims to address the key challenge faced by users and partners i.e. content discovery and navigation for users and content distribution by publishers & partners.
Commenting on the content strategy, Kenny Ye, Managing Director of UCWeb International Business Department said, “Pakistani users can now access news, cricket content, movies, video and music through UC Browser. The definition of UC Browser is not confined to a mobile browsing tool. It’s also a content aggregation and distribution platform. Our cooperation with Twitter and Bing is going to reshape the digital cricket content landscape, considering the modalities of our cooperation and scale of our combined user base.We hope to bring more facilities to Pakistani people’s daily life in the future by providing more options on UC Browser, for example, shopping, train status inquiry, mobile recharge, ticket bookings. ”
RavichandranBhaskaran, Head of Business Development, South Asia for Twitter said, “Twitter is your connection to live culture, so the perfect place to keep up with all the latest from the cricket games and share your excitement with other fans. Last year, this saw the IND vs PAK World Cup match generated close to 1.7 million Tweets in a single day. The partnership with UCWeb will extend the best Tweets from the most exciting moments of every match by fans, players, and commentators to a larger and new cricket-loving audience throughout the season.”
Sundar Srinivasan, GM of Bing Search commented, “We are excited to be a part of this unique collaboration with UC Browser that aims to make the user’s cricket experience more exciting and seamless. Bing will provide consumers data and stats on cricket games. Cricket lovers can also follow Bing Predicts to find out which team is likely to win a particular match. Last year, 83% of the predictions made by Bing Predicts for the world cup matches were accurate, and with the integration with UC Browser, we are excited that many more users will enjoy this unique analytical feature on Bing.”
* Twitter integration is already live on UC Cricket. Bing integration with UC Cricket to go live very soon.
UCWeb Inc. (UCWeb) is a business within Alibaba Group’s mobile business division and a leading provider of mobile internet software and services. Since its inception in 2004, UCWeb’s mission has been to provide better mobile internet experience to people around the world. The flagship product of UCWeb, UC Browser, is compatible with all mainstream operating systems. Serving users in more than 150 countries and regions around the world, UC Browser is now available in 11 languages including English, Russian, Indonesian, and Vietnamese. Additional information about UCWeb and UC Browser can be found at www.ucweb.com.
Twitter (NYSE: TWTR) enables everyone to create and share ideas and information instantly, without barriers. The service can be accessed at Twitter.com, on a wide variety of mobile devices and via text message. Available in more than 35 languages, Twitter has more than 320 million monthly active users. For more information, visit discover.twitter.com or follow @Twitter
Microsoft Background: Founded in 1975, Microsoft (Nasdaq “MSFT”) Microsoft is the leading platform and production company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 7,000 employees engaged in sales and marketing, research and development, and customer services and support across ten Indian cities – Ahmedabad, Bangalore, Chennai, Delhi, Gurgaon, Hyderabad, Kochi, Kolkata, Mumbai, and Pune.