Oracle Unveils Its Next Generation Cloud Strategy: Intelligent Applications
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Oracle Announces Major Sales Transformation and Cloud Expansion in Asia Pacific

Introduces Cloud-Focused “Oracle Digital” Team Equipped With New
State-of-the-Art Facilities; Aims to Hire 1,000 Regional Professionals
to Drive Mid-Market Growth

Karachi, June 22, 2016: To help ensure the most simple, personalized
and effective sales experience for customers and future customers,
Oracle has significantly transformed and digitized its sales
operations. As part of this plan, the company will build five Digital
sales hubs placed strategically throughout Asia Pacific. Oracle also
plans to hire 1,000 professionals to keep pace with continued demand
for cloud, among midsize organizations.

Last year, Oracle hired 1,000 cloud professionals throughout Asia
Pacific. Across Asia Pacific, midsize organizations continue to invest
in Oracle’s complete cloud portfolio because Oracle offers
enterprise-grade cloud capabilities that are flexible, affordable and
scale over time.

Through the company’s new Digital sales unit, Oracle aims to help more
midsize organizations transition to the cloud quickly and seamlessly.
With the recruitment of 1,000 professionals, coupled with innovative
technology and enhanced business processes, Oracle is well-positioned
to make cloud purchases quicker and easier for the burgeoning
mid-market.

The Oracle Digital team will leverage the most modern sales tools,
techniques and technologies transform the buying experience, provide
elite customer service, and deliver customized solutions.

Armed with world class training and resources like “Smart Walls” (to
deliver real-time demos to customers anywhere in the world, without
leaving the office), “Social Listening Hubs” (to provide the sales
team with the most advanced tools to stay ahead of industry and
customer trends in real-time), one-click contracts and more, the
Digital sales representatives will be equipped for rapid response to
customer requests and market changes. These sophisticated tools and
infrastructure will be built directly into the Digital sales hubs, new
state-of-the-art Oracle offices slated for Australia, China, India,
Korea and Singapore.

“The demand for cloud is rising fast. As a result, Oracle’s cloud
business in Asia Pacific has been on an upswing. Today, Oracle
supports many customers in the region with our vast cloud portfolio,”
said François Lançon, senior vice president, Oracle Asia Pacific. “We
are going through an exhilarating phase of growth; the industry is
going through a major transformation in the way IT is consumed. Cloud
is the future.”

“Our new, one-of-a-kind sales unit will focus solely on supporting
cloud development in Asia Pacific’s mid-market economy, which includes
a thriving start-up community,” continued Lancon.

In the last year, Oracle has significantly grown its cloud business
throughout Asia Pacific, and helped a diverse range of organizations
in their cloud journey. These companies represent large and midsize
firms across industries including communications, insurance, high
tech, media, financial services, healthcare, e-commerce, natural
resources, and education, among others.

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