Founded in 2015, bytes.pk was initially an online store exclusively for electronics but starting 1st January the online store wad transformed into a lifestyle store with a focus on fashion. The transformation has been highly successful and bytes.pk has becomes Pakistan largest online store for fashion. The acquisition of Fifth Avenue Clothing is in line with bytes.pk‘s plan to build fashion brands that are 100% eCommerce focused.
Fifth Avenue Clothing was a project undertaken by Shabbir Industries in order to directly enter the retail business. The brand rapidly grew expanding to more than 15 stores nationwide. As the brand was growing the management realized that there was much greater potential in eCommerce and begun scaling back its brick and mortar and investing in eCommerce and expanding the online business. With a state of the art e-commerce platform and back end to manage warehousing and dispatch Fifth Avenue is ready to become Pakistan’s first major fashion brand that is 100% eCommerce based.
Fifth Avenue Clothing will continue to operate as a 100% independent company under mGadgets. Over the next 3 months Fifth Avenue Clothing will complete its transition and will be relaunched at the end of this year.
According to bytes.pk CEO Mohammed Khanani, “At bytes we have always had a keen interest in developing in house brands as they allow us to build products around our customers needs and offer better value. We considered many brands prior to the acquisition but we found Fifth Avenue to be the perfect fit for us and our future plans. We have assembled an amazing team to transform Fifth Avenue and we are confident that we will be able to capture a significant market share in the next 12 months. As part of our strategy we will be offering Fifth Avenue products on all major e-commerce stores in Pakistan and the Middle East.”