Foodpanda, Pakistan’s leading food delivery app, estimates that it has generated a staggering one billion rupees in additional sales for the restaurant industry in the last 12 months. Along with growing adaption of online service offerings in Pakistan, foodpanda has accelerated the switch from offline food ordering to online ordering through its website and mobile app, benefiting both its customers and restaurant partners.
Nauman Sikandar, CEO of foodpanda Pakistan notes: “Over the last three years we have helped customers to realize that they can spend their valuable time pursuing what they love, rather than preparing food at home. We have partnered with thousands of professional chefs at restaurants who prepare the most delicious meals of your choice for you, along with the convenience of having it delivered right to your doorstep.”
He further adds: “I am a foodie at heart and order from my favorite restaurants almost every day.I used to make tons of telephone calls each monthto restaurantsand the overall process was extremely painful! Finding the correct telephone number, reading out my order from a leaflet, communicating my address, and then the frustrating moment when I realize that they misunderstood my order through the phone. With foodpanda, you simply logon to our app, select or discover your favorite restaurant and place your order with a few clicks. The appremembersall your details, so you only enter them the first time. Now I can place an order at my favorite restaurant within 30 Seconds”
foodpanda estimates over 7500+ restaurants established all across Pakistan, which it aims to add to its portfolio over the next few years. Last year, the company grew its restaurant inventory to over 1,000 restaurants which is a 360% increase compared to the previous twelve months. Next to the local neighborhood favourites, foodpanda signed partnerships with national restaurant chains, such as Nando’s, McDonald’s, Sarpino’s and ginsoy. Over the last years, foodpanda has accelerated the growth of the food delivery market to around 20% year on year, compared to original growth levels of around 7%.
Raza Pirbhai, CEO of KFC: Foodpanda as a concept has taken Pakistanis into the future, not only from the customer point of view but also from the business end. With delivery being the fastest growing channel, KFC Pakistan has seen a rapid growth pattern in its online sales which is doubling over time. Together with Foodpanda we plan to take KFC to every household in Pakistan over the next few months.
The figures in the attached infographic represent Pakistan’s enriched and rapidly growing food ordering market and shows that foodpanda is the pioneer leading explosive growth and improvements in the industry.