The latest edition of PAS Awards – country’s premier advertising awards – saw Telenor Pakistan continuing its winning streak and taking home awards in two key categories namely ‘Telecommunication Service Provider’ & ‘Best in PR’.
In the ‘Telecommunication Service Provider’ category, there was a total of 12 submissions out of which 3 made it to the final round with Telenor being shortlisted for its ‘SachaSath’ campaign. In February last year, Telenor Pakistan unveiled its new positioning ‘SachaSath’ termed as a natural extension of its customers’ everyday life. Telenor’s campaign partners for SachaSath included Adcom Leo Burnett, OMD Pakistan, and Stimulus Productions.
The ‘Best in PR’ category received a total of 7 submissions with 2 being nominated for the award. Telenor won for the PR campaign of djuice’s ‘OyeKuchKarGuzar’ – Pakistan’s first-ever online feature film that also gives the watcher control over its plot. Telenor’s campaign partners for ‘OyeKuchKarGuzar’ included Adcom Leo Burnett, OMD Pakistan, The Digital Factory, Catwalk, TruBrew Records, Citrus Talent, and Google/YouTube Pakistan & Singapore.
“This latest recognition is a sheer testament to our commitment to excellence in everything we do,” said IrfanWahab Khan, CEO, Telenor Pakistan. “We derive energy from appreciation, particularly from our customers for our efforts to pursue our mission of empowering Pakistan and serving all possible domains with greater passion. We will continue to serve better and strive to provide best products and services and create value for our customers,” he added.
In PAS Awards 2017, SachaSaath was also nominated in categories of Corporate Campaign, Platform Award – Best in TV and Nationally Originated Campaign, whereas OyeKuchKarGuzar, was also nominated for Media Innovation in addition to the category it won.