We all know that Twitter has a huge user base, but it exists in the midst of the likes of Snapchat, Spotify and others who are hugely admired without creating any money. In an endeavor to alter this, Twitter has inveterate that it will begin streaming live video around the clock.
Twitter COO and CFO Anthony Noto informed Buzzfeed during an interview last week “We will absolutely have 24/7 (video) content on Twitter. “Our objective is to be a dependable place so that when you want to see what’s happening, you think of going to twitter.”
This news arrives at the lead of the company’s Q1, 2017 earnings details which will land later today. Twitter has been turning its center of attention towards live-streaming choices, including sports, news and entertainment programming, as an approach to make money as the development of the platform slows. 24-hour content would furnish Twitter with even more prospect for 15-30 second ad-placements.
From Twitter’s perspective, fetching a source of always-on-in-the-background video in the manner that CNBC is in airports would be a grand effect. Noto said “We think that is a great way to have the programming carried along with you during your day”
Further explained that “ Focus in on it when you hear something that’s of attention, but then maybe not be 100% focused on it when it’s not of attention. I did that myself throughout the debates.”
Noto said that Twitter would take a little time to reach its 24/7 programming target, but didn’t present a precise timeline.
As for its presentation in Q1, 2017, analysts are guessing the company’s first-ever; year-over-year profits turn down.