LG Electronics (LG) announced that the popular new LG V30 Raspberry Rose is breathing new life into LG’s smartphone catalog. Introduced as the fifth color option for LG’s flagship LG V30, the LG V30 Raspberry Rose has proven to be so popular in Korea that it made up more than 35 percent of the LG V30’s sales in the two weeks since its January 22 launch.
This color popularity has enabled the LG V30 Raspberry Rose to be responsible for over 5% increase in January LG V30 sales from December, despite just having been released on January 22. This comes at a time when industry sales of smartphones have been slow due to the imminent launches of new models in the coming months.
Featuring a seasonal shade of red not available on other competitor smartphones, the Raspberry Rose’s back panel shifts from a deep red to a light pink, depending on how it is seen in the light. The LG V30 Raspberry Rose has proven to be especially popular amongst female customers looking for ways to stand out from the crowd, with women accounting for around 70 percent of the LG V30 Raspberry Rose’ sales.
The LG V30 also features sophisticated color options that appeal to all customers, regardless of age or gender, ranging from the passionate Raspberry Rose to the delicate and romantic Lavender Violet, as well as Moroccan Blue, Cloud Silver, and Aurora Black.
LG Electronics plans to take advantage of the Raspberry Rose’s popularity by introducing it in February as a color option for the LG G6, a flagship device featuring a 5.7-inch 18:9 FullVision Display that can be easily held in one hand.
“LG Electronics intends to continue developing unique smartphone color options like the captivating and popular Raspberry Rose for different personalities of consumers today,” said Park Hee-uhk, vice president and head of product planning for LG Electronics’ Mobile Communications Company.