Nestlé PURE LIFE, Pakistan’s favorite water, launched its HERO BOTTLES at its first ever Superheroes Meet. The event was held in Lahore and was attended by key opinion leaders, Socialites, Nutritionists, Beauticians, Fitness Trainers, famous Bloggers and Twitteratis.
The new HERO BOTTLES is an initiative taken to promote water consumption especially amongst kids. While children are at a higher risk of being dehydrated, making sure that they drink enough water is a little harder than adults. In order to make things more fun for them, Nestlé PURE LIFE has launched its HERO BOTTLES featuring famous super heroes such as Batman, Superman and Flash; giving them a chance to become a Water Hero. This initiative is part of Nestlé PURE LIFE’s social drive towards healthy hydration through which the brand is championing the cause of pure water for healthier generations. The aim is to inspire people to choose water for leading healthier lives.
While speaking on the occasion, Nestlé PURE LIFE Brand Managers, Affan Cheema and Iraj Sohail shared how kids are more vulnerable to dehydration as compared to adults. Not only do their bodies contain more water, but they don’t always think about drinking water even when they are thirsty. Through this campaign the brand wants to encourage kids to drink more water by making it exciting for them.
The new campaign has been well received by key opinion leaders from all walks of life. Famous influencers like; Musarrat Misbah, CEO – Depilex, celebrity nutritionist Dr. Shagufta Feroz, Sameer T. Malik, renowned fitness trainer from Iron Box, and Asad Sheikh, Founder of ‘Foodies r Us’; were also present at the event and praised the initiative taken by Nestlé PURE LIFE.
On the occasion the brand also highlighted real life ‘Superhero Kids’ and shared a video of Zymal Umer, the 10 year old social entrepreneur and Nyle, a 5 year old kid with an obsession for superheroes. The event was hosted by famous RJ and celebrity Khalid Malik, and was full of fun filled activities for all the guests.