LG announces ‘Software Upgrade Center’ in South Korea. Ensuring a consistent user experience is the recent bid of LG, and the company is quite ambitious to achieve its goal. So, what LG doing in this regard is the right question.
Well, the company made an announcement on Thursday about the launch of a ‘Software Upgrade Center’ office in South Korea with an aim to provide the users with faster and timelier software updates.
The new facility is located in LG’s new research and development campus in Magok-dong, western Seoul. This facility would take the responsibility of developing and delivering regular OS updates alongside maintaining a consistent user experience across LG devices.
As recently the company is at the initial stage, it is ready to utilise the resources of the facility to roll out Android Oreo for the LG G6. The update will debut in South Korea later the current month, followed by some other key markets.
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After updates, the LG Software Upgrade Center will be continuously testing the stability and compatibility of hardware and software.
The company is trying to build a model similar to Apple and Google popular for releasing simultaneous updates worldwide for their handsets, that is why the company is planning to leverage the facility to roll out OS updates faster across all the countries where LG smartphones are available.
LG’s efforts show thar it is evidently planning to separate itself from rival Android OEMs such as Samsung, infamous for delaying software updates.
According to Jo Seong-jin, CEO of LG Electronics, “Aligning after-sales support with customers’ needs is a top priority at LG,” he also states while announcing the launch of the Software Upgrade Center, “Stable and consistent upgrades will demonstrate to our customers that LG smartphones have long and reliable lifespans.”
LG has also slated the launch of LG G7 ThinQ on May 2 in New York, this launch will be followed by a South Korean launch in Seoul on May 3, However the launch of the Software Upgrade Center comes ahead of the launch of the LG G7 ThinQ.