Ayesha Somaya – The dynamic duo has opened up their first ever store out of Karachi in the city of rivers; Lahore on MM Alam Road in Gulberg adjacent to Café Aylanto. The brands Lahore store has been designed by Amina Rehman and Marium Ellahi Atif of The Loft Interiors. The event served as an opportunity for the people of Lahore to see the brands’ exciting product range, which is now available at affordable price points in the city’s top shopping destination. The events’ PR was managed by Centaur One.
Ayesha Somaya is a collaboration between two friends with a passion for design and similar aesthetics, from seasonal exhibits which introduced Prêt-à-Porter for the first time in Karachi, the duo is now all set to bring their individual creative styles to the market of Lahore.
Speaking about the launch of their new store, the designers Ayesha Sohail & Somaya Adnan of Ayesha Somaya said: “We are delighted to announce that Ayesha Somaya has opened its doors to Lahore! Owing to the incredible response from Lahore exhibitions in the past and with our 10th anniversary this year, we have finally decided to open our outlet here. It is a huge milestone for our brand and we cannot wait to explore and grow further in Lahore’s market!”
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Ayesha Somaya’s work is constantly evolving within an ethos which is focused on feminity and elegance, interpreted both within the Eastern and Western aesthetic. Ayesha Somaya’s design philosophy is based on versatility and glamour with a clear focus on creating outfits to make each woman feel beautiful in whatever she wears. The brand encapsulates diversity within their collections range, which includes Luxury Prêt, Ready to Wear and Formal Wear.