Apple has announced a range of measures to “regain the trust” of customers who have experienced slowing down batteries of some ageing iPhone models.
The company has also apologised after facing criticism from the users and has admitted the problem with some iPhone models from Apple.
The company says it will replace batteries for less and will also issue software in the upcoming year, so customers could be able to monitor their phone’s battery health.
Though the company admitted slowing some phones with ageing batteries, said it was to ‘prolong the life’ of the devices.
Apple posted a statement on its website reading that company would reduce the price of an out-of-warranty battery replacement from $79 ( £58 ) to $29 ( £21) for anyone having an iPhone 6 or later.
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Company said it was going ahead with measures to “address customers’ concerns, to recognise their loyalty and to regain the trust of anyone who may have doubted Apple’s intentions”.
At Apple, -the company also claimed- customers’ trust means everything. And company would never stop working to earn and maintain it. Apple is able to do the work the company love only because of users’ faith and support – and Apple will never forget that or take it for granted.
The firm has had 8 separate lawsuits in the US that are filed against it over the matter, and had also been facing an additional legal action in Israel and France.
The company says it will issue a software update to provide users more information about battery health.
Apple said it had made changes to the iOS operating system to manage ageing lithium-ion batteries in some of its devices, because the batteries’ performance diminishes with the passage of time.
The company says Lithium-ion batteries become less capable of supplying peak current demands when used in cold conditions, and when they have a low battery charge or they age over time. It can result in the device unexpectedly shutting down to protect its electronic components.
On Thursday, company also emerged on that the Apple’s chief executive Tim Cook had been ordered by the firm to only use private jets for both business & personal transport for security reasons.
Couple of months ago Apple was forced to release an update to fix a security issue found with its Mac operating system that made it possible to get entry to a device and administrative powers without a password.
