Much has been made about Google failed online shopping service in recent times, as it finally reaches its demise. With the recent news in mind, Google has commented on the issue by saying that Google express’s features will be merged into a rather revamped version of Google shopping.
The news comes as no surprise, as the company had already maintained that it had reservations for the events that have so far recently taken place. However, Google has failed to acknowledge the fact that Google Express was a failure, as the company has said that it took upon the decision to conclude Google express as part of a wider design of how it approached online shopping – with this including new options with regards to advertising, for brands and online sellers, and also universal shopping cart across its platform of services such as search, shopping as well as YouTube.
All in all, Google Express will be remembered as Google’s failed attempt to compete with the likes of Amazon – to create a virtual natured mall on the web that happens to be filled with products from top retailers all over the world.
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Indeed Google Express partnered up with retailers like Walmart as well as Target for the case of deep integrations for the sake of voice-enabled shopping. Considering the fact that these retailers were direct competitors to Amazon, they did not actually offer third-party skills for the users of Echo or others that happened to have found themselves on Amazon’s Alexa platform.
However, even though the service has been made available for a few years now, Google Express failed to make any sort of impact that Amazon managed. It can be said that Google failed to innovate as consumers already had the aid of Amazon and Walmart along with loads of other vast third-party marketplaces where people could find just about everything that they would need. Google Express represented just another option that people had – there wasn’t anything new or innovative that we hadn’t seen before.
