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SAMSUNG TO RETHINK NAMING STRATEGY AFTER THE GALAXY S10

SAMSUNG TO RETHINK NAMING STRATEGY AFTER THE GALAXY S10

Time flies, doesn’t it?! It feels like it was yesterday when the FIRST GALAXY smartphone was introduced by Samsung as the world stepped into the era of SMARTphones. Samsung didn’t get up and running until the Galaxy S3 which had a seriously impressive advertising campaign and bought certain things to the table which were way ahead of its time. Then came a legacy of phones which not only conquered the Smartphone industry but have evolved itself to such an extent that 10 years ago, nobody would have thought Samsung would come this far and make such a huge amount of changes that it has done up till now!

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Fast forward to the present, and here is Samsung, just recently introducing the Galaxy S10, a major landmark in the company’s history. But where does Samsung head on from here? Yes, it would definitely be making smartphones for years to come, but the question that is raised is in regards to the name of Samsung’s flagship. A year ago, there had been rumours that Samsung might be planning to merge the Galaxy and the Note line-up, but this rumour looked as absurd to you as it did to us, since both flagships have separate customer base which wait impatiently everywhere for the phone of their respective category to be released. Despite all these vague rumours, this year is the year of the Galaxy S10 and the Galaxy Note 10. The emphasis on the 10 was due to the phones being the first phones of these line-ups to be heading into double figures in terms of their naming and it is time for Samsung to rethink its strategy, a report claims. “Nothing has been decided although the company is looking at options that can appeal to consumers”, he said.Samsung is aware that after the S10, people may not like the longer names that will come with two-digit numbers, if we stick to the current system.Whether this suggests that Samsung might adopt a similar strategy to the one Huawei introduced with the P20 is unknown. Instead of releasing a P11, Huawei opted for the P20, and continues with the P30. There could be a Galaxy S20, which is most likely, as its both the industry standard and something Samsung already uses it for its A-series and M-series phones. Or, there could be something completely different.

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